Launching a Full-Stack On-Demand Tire Platform.
In December 2019, Brandstyle began work with Tirescanner – a new B2C platform disrupting the booming, $57.9+ billion U.S. tire market with an end-to-end shopping experience enabling car owners to easily research, buy and schedule a tire installation online with local vendors.
The company looked to Brandstyle to deploy an always-on media campaign positioning the company as the go-to solution for shoppers on the hunt for tires. In addition, Brandstyle was tasked with maximizing media and consumer awareness around key brand announcements and milestones, including the launch of Tirescanner’s innovative ‘Ship-To-You’ delivery service, enabling shoppers to have tires shipped and installed at home.
Brandstyle’s 360 media campaign has successfully positioned Tirescanner as an innovator
in the tire retail space. To date, we have secured several high-impact feature stories in key business, technology and trade publications including CNET, MSN, Forbes, Tire Review, and Chain Store Age, generating more than 200 million media impressions.
In addition, Brandstyle has supported Tirescanner during key launch moments, including the unveiling of the company’s at-home tire installation program. Brandstyle managed all strategic outreach and content creation around the news, preparing an announcement press release and earned media coverage timed with the launch on February 20, 2020. BSC has also disseminated press releases via the PR Newswire, resulting in over 62 million impressions per release.
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