As one of Tata Harper’s first partners, BSC took a powerful educational approach to elevate the 100% natural products line and its Founder establishing a leader in conversations around efficacy, quality and purity. Leveraging a proactive strategy that began with a transformation in perception of what a natural and organic beauty product was, and continued with robust Founder positioning – as an authority and ever-present figure at brand-owned events and experiences – allowed for authentic connections with key Customers, Media and Influencers.
To drive these results, when most beauty and skincare brands were focused on media ‘desksides’ and heavy product sampling to preserve brand equity, BSC quickly conceptualized a Natural Technology Summit – a panel of wellness leaders discussing the effectiveness of natural technology in skincare moderated by Tata – to propel a timely conversation around the science and technology of beauty products; BSC invited the top media and key opinion leaders that ultimately established a global event for both the brand and the industry.
The data that came out of this first-ever initiative, served not only as significant in establishing the brand as powerful beauty products but indicated a major shift for the entire industry and the tipping point for a major natural products movement. Its existence has achieved over a billion press impressions with initial coverage including Vogue, Glamour, The New York Times and Vanity Fair, as well as countless impressions from social influencers.