Celebrating Life’s Milestones One Piercing at a Time.

Project details.

Rowan named Brandstyle as their agency of record leading up to launch to deploy a communications campaign that would introduce the brand to the consumer, whilst positioning Rowan as a disruptor in the piercing category.

Brandstyle worked closely with Rowan to define brand messaging upon launch focusing on the brand’s mission of safe and gentle at-home piercings facilitated by registered nurses. To date, the team has secured needle moving brand stories across outlets including, but not limited to Fast Company, The Wall Street Journal and USA Today.

To maintain top of mind status, BSC has continued to position Rowan and its Founder, Louisa Schneider as an expert in the piercing category by deploying an always-on campaign highlighting key industry trends, Rowan’s unique market proposition and marketplace.

Our team has created significant exposure through dedicated pitching efforts focused on industry trends such as constellation piercings, as well as Rowan’s mission of providing gig-economic opportunities to nurses.

The results.

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