Sublingual Strips for the "Canna-Curious" Consumer.
Cannabis startup OLO selected Brandstyle as their communications partner to launch their revolutionary sublingual strip product in the California market. The strips, available in five and 10 mg doses, aimed to transform the edible cannabis experience and ensure users receive a reliable, steady and experiential high - unlike traditional edibles that take longer to kick in and can vary, in terms of potency.
To drive brand awareness around OLO’s new product and market category – and to support sales growth in regions where OLO is available for purchase – Brandstyle kicked off a PR campaign targeting both national and local general news, consumer/lifestyle and cannabis trade media outlets. Beyond product and company stories, Brandstyle also leveraged Founder Andrew Mack’s unique background as a young entrepreneur, to drive thought leadership profiles in a cross section of national business outlets.
Our successful communications campaign positioned OLO and Founder Andrew Mack as category creators, leading a new wave of cannabis for consumers that were curious about consumption but would prefer not to smoke.
Throughout our partnership, BSC drove consistent online, print, broadcast and podcast coverage totaling over 67 million media impressions across a variety of consumer/lifestyle, business and cannabis trade outlets including Rolling Stone, NPR’s Cool Science Radio, MARY Magazine, Marijuana Business Magazine, and more.
In addition, BSC secured a regular series of in-person meetings for Andrew with leading editors and journalists at outlets ranging from Billboard to New York Magazine, Women’s Wear Daily, GQ and Esquire – further establishing his credibility as an industry expert and ensuring OLO was consistently kept top of mind for current and upcoming coverage tied to the cannabis industry.
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