Brandstyle was hired to launch Money.Net, a financial data platform run by Bloomberg’s former Global Head of Commodities, Morgan Downey. In an industry dominated for three decades by the omnipresent Bloomberg and Reuters terminals, we were tasked with positioning Money.Net as a true competitor in the eyes of potential users, who were used to the convenience and reliability of the existing – albeit antiquated – systems.

With an understanding of Money.Net’s goals and objectives, Brandstyle developed a three-tiered communications strategy to launch the platform using an approach that prioritized earned media, thought leadership and awards. Because Money.Net was looking to compete with industry heavyweights, it was critical for the company to featured in all news related to those businesses, in order to bolster brand recognition by Money.Net’s target customers.