BSC was enlisted to support the opening of NYC’s newest facial treatment outpost, identifying and securing local and national editors and influencers to experience the company’s service and subsequently cover via earned media placements.
We secured news coverage in top-tier outlets ranging from ELLE, Glossy, Refinery29 and The Coveteur to Bloomberg Radio, Glamour, The Cut and Popsugar and continue to confirm a regular cadence of appointments for engaged social media influencers including Michaela Podolsky, Alice Gao, Elizabeth Sulcer and Alyssa Coscarelli.
As a result of our team’s relationships and ongoing efforts, we secured an Instagram takeover for the Founder and CEO, Rachel Liverman, on one of the industry’s top beauty sites – Byrdie. Additionally, Brandstyle facilitated an on-site filming for NBC’s New York Live, highlighting Glowbar as one of the best new facials in New York City.
To date, the team has secured more than 71,650,000 impressions.
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