Reinventing a Heritage Brand Steeped in Tradition.
Renowned fashion house, Escada, identified BSC as their communications partner to relaunch the brand and introduce the newly appointed Global Design Director, Niall Sloan, to the industry. To support Niall’s first collection, we secured reviews with top-tier outlets Vogue and WWD, as well as one-on-one appointments with more than 15 other relevant targets in the space. Extending beyond the introductory collection reviews, BSC managed a full scale earned media campaign, events and celebrity dressing, securing opportunities with talent ranging from Tina Fey and Rita Ora to Rosie Huntington Whitely and Maggie Siff, among others.
One of the largest activations Escada executed was sponsorship of the highly regarded annual Young Fellows Ball in partnership with The Frick Collection in NYC. BSC secured members of the host committee and guests including Elaine Welteroth, Alyssa Coscarelli, Sam Broekema and Ruthie Friedlandler.
In addition, we managed all dressing opportunities for influencer guests and secured post-event media coverage across a range of outlets including WWD, Town & Country, Vogue, The Cut, Avenue, Guest of a Guest, Quest and more.
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