dr. brant

A Scientific Skincare Brand with Heart.

Project details.

Brandstyle was enlisted to support the launch of dr. brandt’s Microdermabrasion Body and as a result, the team conceptualized and implemented an integrated communications campaign inclusive of media relations, influencer seeding and a mindful-focused launch event with SoulCycle. Throughout the campaign, BSC procured coverage across top-tier outlets such as Allure, WSJ Magazine, Who What Wear, StyleCaster, Real Simple and Popsugar, amongst others, generating more than 95.5 million impressions. To create a groundswell of social chatter, Brandstyle facilitated a strategic mailer to influencers and key opinion leaders ranging from Catt Sadler and Tanya Zuckerbrot to Justine Marjan, and more.

Timed with the public launch, BSC executed a wellness-focused experiential moment at SoulCycle Miami, hosted by dr. brandt CEO, Stephane Colleu, connecting with local influencers and media in an engaging and authentic setting. On-site, guests were introduced to the brand’s newest product, followed by a VIP ride, which further supported the brand’s dedication to wellness.

The results.

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