A Scientific Skincare Brand with Heart.
Brandstyle was enlisted to support the launch of dr. brandt’s Microdermabrasion Body and as a result, the team conceptualized and implemented an integrated communications campaign inclusive of media relations, influencer seeding and a mindful-focused launch event with SoulCycle. Throughout the campaign, BSC procured coverage across top-tier outlets such as Allure, WSJ Magazine, Who What Wear, StyleCaster, Real Simple and Popsugar, amongst others, generating more than 95.5 million impressions. To create a groundswell of social chatter, Brandstyle facilitated a strategic mailer to influencers and key opinion leaders ranging from Catt Sadler and Tanya Zuckerbrot to Justine Marjan, and more.
Timed with the public launch, BSC executed a wellness-focused experiential moment at SoulCycle Miami, hosted by dr. brandt CEO, Stephane Colleu, connecting with local influencers and media in an engaging and authentic setting. On-site, guests were introduced to the brand’s newest product, followed by a VIP ride, which further supported the brand’s dedication to wellness.
total impressions to date.
The ride was capped off with healthful fare - promoting wellness for the mind and body - and the overall event concluded with one-one-one interviews and personal interaction between Stephane, brand representatives and guests, providing an additional touchpoint through an educational lens.
To date, the team has secured more than 107 Million total impressions surrounding Microdermabrasion Body.
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