Devereux

Comfortable, Functional Apparel for the Everyday Guy.

Project details.

Men’s resort lifestyle brand Devereux tapped Brandstyle to raise their profile with media and consumers, creating national awareness for the brand and driving demand for products. Brandstyle broke through to media with an integrated PR campaign that included targeted media outreach, strategic gifting and an immersive activation at the Waste Management Phoenix Open. We secured coverage in top-tier outlets ranging from brobible and Golf Digest to Scary Mommy and Reader’s Digest and immediately drove a regular cadence of product placements, published by top-tier outlets.

Brandstyle jumped to action to execute a press trip to the brand’s hometown of Phoenix, Arizona for The Waste Management Phoenix Open – known as “the rowdiest tournament in golf.” We immediately leveraged existing relationships with top-tier, national media outlets including Golf Digest, GQ, Travel and Leisure and MR Magazine on behalf of the brand, to create an impactful experience that would resonate with both the brand and attendees.

The results.

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