Men’s resort lifestyle brand Devereux tapped Brandstyle to raise their profile with media and consumers, creating national awareness for the brand and driving demand for products. Brandstyle broke through to media with an integrated PR campaign that included targeted media outreach, strategic gifting and an immersive activation at the Waste Management Phoenix Open. We secured coverage in top-tier outlets ranging from brobible and Golf Digest to Scary Mommy and Reader’s Digest and immediately drove a regular cadence of product placements, published by top-tier outlets.
Brandstyle jumped to action to execute a press trip to the brand’s hometown of Phoenix, Arizona for The Waste Management Phoenix Open – known as “the rowdiest tournament in golf.” We immediately leveraged existing relationships with top-tier, national media outlets including Golf Digest, GQ, Travel and Leisure and MR Magazine on behalf of the brand, to create an impactful experience that would resonate with both the brand and attendees.
secured impressions to date.
BSC maximized the opportunity by creating several immersive brand-owned events throughout the four-day trip, with top-tier media, KOLs, influencers and local news broadcasters in attendance. We also secured a partnership with hometown favorite, Cardinals player Archie Bradley, in which he donned Devereux for all his WMPO activities – ranging from his appearance in the Pro-Am, a brand-hosted dinner nestled in the Arizona desert and an integrated social media sponsorship, all of which created significant media coverage and brand awareness.
To date, the team has secured more than 45 Million impressions.