EVENTS: ART ROCKS

BSC was tasked with taking the second annual ART ROCKS, benefitting the Naomi Berrie Diabetes Center, to the next level positioning the event to a downtown, art and fashion-centric crowd. We put together a targeted host committee of high-profile tastemakers including super model Maggie Rizer, designer and socialite Charlotte Ronson and Actress and Model Lydia Hearst to host the event at the Bowery Hotel. Additionally, we secured Tommy Hilfiger as the title sponsor and brought in celebrity-supported art collective LOLA New York to curate a silent auction of emerging artists including Theodora Richards and Ally Hilfiger. Results included attendance by over 1,000 influencers, press in local and national media totaling over15 million impressions + we raised the most money to date.