EVENTS: ASPREY

An established brand, Asprey wanted to connect with elite style-makers driving traffic into their New York and Miami stores. BSC conceptualized a series of exclusive events to create awareness and excitement among a new generation of brand loyalists. An exclusive launch for Lord Ian Blafour's Famous Diamonds book and an event hosted by Project Runway's Nina Garcia at the newly remodeled Asprey store on Madison Avenue + a presence at Art Basel, Miami - an art exhibition at The Setai with KIPTONART - attracted global art collectors and high net-worth customers alike. Press coverage leveraged from each event, in local, national and international media, brought the attention and sales Asprey was looking for.