CASE STUDY: CLIVE CHRISTIAN
GOAL
Launch the CLIVE CHRISTIAN New York Showroom among media, key industry contacts and consumers through a targeted press event, influencer initiatives and a national media campaign.
Launch the CLIVE CHRISTIAN New York Showroom among media, key industry contacts and consumers through a targeted press event, influencer initiatives and a national media campaign.
STRATEGY
Targeted media outreach to top tier home, fashion, design, lifestyle and luxury editors
in local and national media. Facilitate personal showroom tours and plan, coordinate
and manage targeted events surrounding the launch of the New York Showroom that
will provide CLIVE CHRISTIAN with personal and intimate access to key media,
influencers, opinion formers and celebrities.
RESULTS
Feature press coverage in major media outlets.