CASE STUDY: STYLED ON
Launch a new fashion and lifestyle website in a crowded marketplace. Communicate the site's concept and content to attract active members.
Host high-profile launch event at The Luxe Laboratory by Robert Verdi where media - bloggers, editors, writers, producers - were able to experience the site first-hand through live, intimate presentations and one-on-one sign-up sessions lead by the StyledOn team. Identify series of StyledOn Influencers to contribute to the site and host a VIP launch event on behalf of the site. Select members and content leveraged to media. Promote CEO Leora Kadisha's vision for the site and background as a young entrepreneur.
Garnered immediate digital and print media coverage in national newspapers and magazines, websites and blogs supporting the launch of the site. Secured long-lead coverage in print outlets profiling CEO and evolution and impact of the site.