CASE STUDY: CIRCA
GOAL
Position CIRCA as the global authority on buying fine jewelry while educating potential clients on the selling process and 'experience' and consistently communicating new business ventures and partnerships on behalf of the company.
Position CIRCA as the global authority on buying fine jewelry while educating potential clients on the selling process and 'experience' and consistently communicating new business ventures and partnerships on behalf of the company.
STRATEGY
Customized media strategy targeting top-tier Fashion & Lifestyle Writers and Business Editors. Leverage CIRCA's jewelry expertise, Chairman and CEO Chris Del Gatto's background and business vision as well as significant sales and the CIRCA blog.
RESULTS
Targeted press coverage in high-circulation national media outlets including The New York Times, The Wall Street Journal, Associated Press, Hampton's Magazine, Bloomberg, etc.