CASE STUDY: LILLY PULITZER
GOAL
Position LILLY PULITZER as year-round 'resort chic' while educating the consumer on the brand's colorful history, range of product and overall lifestyle.
Position LILLY PULITZER as year-round 'resort chic' while educating the consumer on the brand's colorful history, range of product and overall lifestyle.
STRATEGY
Customized media outreach to senior-level Fashion, Market and Accessories Editors, Lifestyle and Business Editors and Writers and Producers. Leverage high-profile brand collaborations, plan seasonal press previews and promote capsule collections including the Originals collection and select vintage pieces.
RESULTS
Targeted press coverage in high-circulation national media outlets including The New York Times, W Magazine, Teen Vogue, Town & Country.