CASE STUDY: CIRCA ACCESSORIES LOUNGE

GOAL
Launch a credible fashion platform for CIRCA further positioning the brand as an authority and expert of fine jewelry and the leading global buyer of jewelry, diamonds and watches from the public.

STRATEGY
Aligned with New York Fashion Week and the CFDA to create the first-ever CIRCA Lounge at Fashion Week. Identifed and partnered with top CDFA designers including Vera Wang, Tory Burch, Dennis Basso, Rebecca Minkoff and Elie Tahari to showcase their accessories collections at Lincoln center throughout the week. Executed a kick-off event attended by the fashion community including CFDA President Steven Kolb, Stephanie Winston Wolkoff, designers and top-tier media.

RESULTS
Created a seasonal fashion platform for CIRCA and established the brand as a corporate affiliate of the CFDA. Served as a style destination throughout the week for designers, media, tastemakers and celebrities to visit and experience. Garnered national and international press attention surrounding the initiative.