CASE STUDY: TATA HARPER
Establish TATA HARPER as the authority on natural skincare by promoting its superior ingredients and the individual behind the brand while consistently communicating the products, their technology and results.
Highlight Tata Harper as a natural beauty expert by showcasing her lifestyle. Leverage regional events where the brand is available including spas, hotels and exclusive retailers. Targeted product sampling to media, influencers and celebrities. Conceptualize a Technology of Beauty Summit featuring panel discussions by health and beauty leaders attended by Beauty editors.
Targeted media coverage in top-tier outlets including The Wall Street Journal, CNN, Elle, Vanity Fair, Daily Candy, Vogue, More, Glamour, The New York Times and Martha Stewart.