CASE STUDY: LOOKMATIC
Launch LOOKMATIC as an authority on high style and high-quality eyewear online by promoting its superior value, range of original styles and unparalleled service. Differentiate brand from competitors by highlighting the company's pioneering role in the online optical space.
Create a media strategy that targets men's and women's consumer media as well as lifestyle and business press. Product seeding with targeted media - offer top-tier editors the opportunity to engage with the site and try product first-hand. Leverage the brand's cutting-edge consumer experience to technology media.
National press coverage in a range of media outlets including The Wall Street Journal, Vogue, Marie Claire, Lucky, GQ, The Los Angeles Times and The New York Times.