CASE STUDY: HERITAGE AUCTIONS
Establish Heritage Luxury, a division of HERITAGE AUCTIONS, as an authority on highend accessories. Launch Heritage Vintage to press and consumers. Raise awareness around the Spring Luxury Auction - Heritage's bi-annual auction.
Create a series of targeted preview events in Dallas, Los Angeles and New York attended by celebrities, influencers and top-tier media. Create experiences in each market by providing access to individuals and through strategic partnerships. In Dallas, BSC connected Heritage with a private home where we hosted a preview event attended by Dallas elite. In Los Angeles, Heritage partnered with LACMA for an exclusive luncheon attended by their Fashion Circle members. New York featured a private luncheon where tastemakers including Stephanie Winston Wolkoff, Mary Alice Stephenson and Jackie Astier were recognized for the Style + Creativity.
Regional and national press coverage in a range of media outlets including Bloomberg, Departures, Lucky, Refinery29, NBC, WWD, Paper City and The Business of Fashion.