EVENTS: THE OUTNET
CHALLENGES
Establish THE OUTNET as the authority for fashion-driven, online discount shopping. Generate buzz as a chic, go-to destination for the global, style-conscious shopper looking for the best designer brands at a great price.
Establish THE OUTNET as the authority for fashion-driven, online discount shopping. Generate buzz as a chic, go-to destination for the global, style-conscious shopper looking for the best designer brands at a great price.
SOLUTION
Multi-layered media strategy targeting top-tier fashion media, influencers, stylists and bloggers. Position Stephanie Phair, Director of THE OUTNET as an online shopping expert, secure business profiles promoting the company's philosophy and social media vision, leverage capsule collections and special events.
RESULT
Significant press coverage in high-profile media outlets including The New York Times, Wall Street Journal, Elle, Glamour, Lucky and Teen Vogue.