CASE STUDY: HUNTER
GOAL
Position HUNTER USA as a must-have, year-round fashion boot for men and women as well as educate the consumer on the brand's 150-year old history and heritage.
Position HUNTER USA as a must-have, year-round fashion boot for men and women as well as educate the consumer on the brand's 150-year old history and heritage.
STRATEGY
Customized media outreach to senior-level Fashion, Market and
Accessories Editors as well as select Lifestyle and Business Editors and Producers.
Celebrity relations - working with select celebrities to wear HUNTER and leverage
to the media through editorial and images.
RESULTS
Targeted press coverage in local and national media outlets including The Oprah Winfrey Show, The Wall Street Journal, Vogue, New York Magazine, Travel & Leisure, Esquire and Cookie Magazine.