CASE STUDY: HUNTER
Position HUNTER USA as a must-have, year-round fashion boot for men and women as well as educate the consumer on the brand's 150-year old history and heritage.
Customized media outreach to senior-level Fashion, Market and Accessories Editors as well as select Lifestyle and Business Editors and Producers. Celebrity relations - working with select celebrities to wear HUNTER and leverage to the media through editorial and images.
Targeted press coverage in local and national media outlets including The Oprah Winfrey Show, The Wall Street Journal, Vogue, New York Magazine, Travel & Leisure, Esquire and Cookie Magazine.